Methods

The Institute adopts all the main techniques of survey such as the telephone inquiry, the telematic poll or the personal interview.

The advanced statitical competences, in addition to the traditional mono and bivariate mesurements and famous tests, favour the application of important techniques of multivariate analysis in order to reach exclusive markers or the management of real business intelligence projects and political marketing.

Besides, the institute offers the chance to store the specific algorithms and markers employed in the research and make them exclusive for the custumer.

In the qualitative field, instruments such as studies on the product area, researches on brand image, concepts, product, copy test and so on are generally employed and they are all useful to find out life experience and the reasons behind particular behaviours of consumption and purchase but also linked with the social and the political sphere.